Ep 442 - The No-B.S. Makeup Advice You Need to Hear Now with Viral Makeup Artist Erica Taylor

Shop the Show

*We may earn commission from links on this page

Episode Recap

Erica Taylor, the makeup artist behind some of the most-watched viral beauty videos on the internet is here! With over four million combined followers, 30-plus years of professional experience, and a debut book coming out April 21 (“The Magic of Makeup: Your Handbook for a Youthful, Radiant Look” — with a blurb from Makeup by Mario himself!) Erica is sharing her best makeup tips, straight to our ears.

From Erica’s humble beginnings at a cosmetics counter in Queens to going viral with 10 million views on "Common Mistakes That Age Our Face," Erica breaks down everything she knows about mature skin makeup, midlife beauty upgrades, and the techniques she coined — including the iconic triangle lift and the "over the river through the hood" eyeshadow method for hooded lids.

In this episode you'll hear about:

• What to expect in Erica's debut book, “The Magic of Makeup: Your Handbook for a Youthful, Radiant Look”: fixes for resting bitch face, the makeup facelift and easy-to-follow tutorials

• Nailing skin prep: how to prevent your skincare and makeup from “divorcing”

• Erica's hot take: Estee Lauder's new version of Double Wear is better than its predecessor (a.k.a. the “Cadaver” Wear, according to Erica)

• Her very best advice for dealing with under-eyes — fixes for puffiness, bags, dark circles and more

• Blush placement tips that just make sense for those who are 30-plus

• Eyeliner truths that anyone over 40 needs to know

• The brow mapping basics that will help everyone avoid the “Wrong Eyebrow Theory”

• Plus: an exclusive sneak peek at Erica's brand new product collaboration with Doll 10 — a first-of-its-kind eye balm-concealer hybrid she's been developing for years

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302.   Sign up for our Substack here

Affiliate Links

• Erica Taylor The Magic of Makeup Book (Preorder on Amazon Canada | Preorder on Amazon USA)

• Laura Geller Balance and Brighten Color Correcting Baked Powder Foundation

• Estee Lauder NEW Double Wear Stay-in-Place Lightweight Matte Foundation with 36H Wear

• It Cosmetics Do It All Plumping Radiant Concealer + Multivitamin Serum

• Kosas Revealer Concealer

• Sarah Creal Face Flex Concealer & Complexion Enhancer

• Haus Labs Triclone Skin Tech Hydrating Concealer 

• First Aid Beauty Facial Radiance Pads with Glycolic & Lactic Acids

• Glow Recipe PDRN+ Repair + Soothe Korean Toner Pads

• Dr. Idriss The Depuffer Arnica Roll-on Serum

• Rare Beauty Find Comfort Hydrating Under Eye Patches

• YSE Beauty The Overachiever Brightening & Depuffing Eye Masks

• Collagen Hydrating Nourish Gel Eye Mask 

•  Inn Beauty Extreme Cream Firming & Lifting Moisturizer 

• Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

• Kora Organics Tumeric Glow Moisturizer

• Kosas DreamBeam Silicone-Free Mineral Sunscreen SPF 40 with Ceramides and Peptides

• First Aid Beauty Hydrating Sunscreen Milk with Colloidal Oatmeal Broad Spectrum SPF 45

• D’Alba Essence Sunscreen Broad Spectrum Chemical Spf 50

• Doll10 Smooth Assist Primer (Discontinued)

• Natasha Denona HY-GEN Energizing & Hydrating Primer Serum

• Iconic London Underglow Blurring Primer

• Laura Gellar Spackle Skin Perfecting Primer - Original

• RoC Skincare Multi Correxion Revive + Glow Eye Balm

• Kora Organics Noni Radiant Eye Oil

• Doll 10 Optical Diffuser Eye Balm (Launching May 5)

• Doll 10 Let's glow the Fixer Elixir (Launching May 5)

• Sarah Creal Back Of The Cab Mascara

• Milani Highly Rated Lash Extensions Tubing Mascara

• Tarte Tartelette Tubing Mascara 

• Rare Beauty Perfect Strokes Matte Liquid Liner

• Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush

• Sarah Creal Eyes Up Creamy Kajal Longwear Liners

• Rare Beauty Soft Pinch Liquid Blush 

• L’Oreal Paris Telescopic Original Mascara

• L’Oreal Paris Extensionist Waterproof Lengthening And Curling Mascara

• Makeup by Mario Ethereal Eyes Eyeshadow Palette 

• Hung Vanngo Beauty Color Story Eyeshadow Palette - New Neutral

• Merit Signature Lip Lightweight Lip Blush - Baby

• MAC M·A·Cximal Sleek Satin Lipstick - Blankety

• Doll10 Erica Taylor X Doll10 Beauty Lip Wardrobe and Liner - This Girl Spiced Chai

• It Cosmetics Do It All Sheer Tint Face Balm

• Clé De Peau The Foundation SPF 22 The Ultimate Age-Defying Foundation

• Clé de Peau Beauté  Hydro-Softening Essence Lotion

When you support our sponsors, you support the creation of Breaking Beauty Podcast!

Jones Road Beauty
Jones Road Beauty just launched their Lip Recharge, your next holy grail!  Lip Recharge is a powerful lip treatment that refreshes, smooths, and hydrates on contact, while nourishing lips over time. For a limited time our listeners are getting a free Shimmer Face Oil on their first purchase. Just head to JonesRoadBeauty.com and use code BEAUTY at checkout. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. 

R + Co 
R+Co was founded by a collective of world-renowned hair stylists who’ve worked on major fashion shows and editorial shoots — so every formula is rooted in professional performance. Visit randco.com and shop their birthday sale for 30% off sitewide for a limited time — no code needed. 

Quince 
Refresh your spring wardrobe with Quince. Now available in Canada, too. Go to quince.com/BREAKINGBEAUTY for free shipping and 365-day returns. 

Dove 
Dove is bringing a luxury body-care ritual to the retail aisle with their new Dove Serum+ Oil Body Wash. This product delivers serum-powered radiance and deep nourishment with a premium sensorial feel, at an everyday  price.  Discover the new Dove Serum+ Oil Body Wash at www.dove.com/ca now available on Amazon and in stores nationwide.

For More Great Makeup Tips, Watch These Past Episodes on Youtube!

Makeup By Mario: Soft Glam Hacks, Kim Kardashian Memories & a New Book?!

How-to Shop for Makeup Like a Pro: Advice from Tiktok Stars and Makeup Experts The Lipstick Lesbians

Makeup Artist Katie Jane Hughes on Makeup Hacks, Glowy Skin & Her New Brand Launch

Erica’s Viral Tiktok