Ep 468 - Mikayla Nogueira on Filter Rumours, POV Beauty Secrets, “Mascaragate” & Makeup Hot Takes
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Episode Recap
Mikayla Nogueira is not holding back: “I'm probably considered the most untrustworthy influencer in beauty,” says the 28-year-old self-taught makeup artist, founder and creator with more than 21 million (!!) fans across social media. As POV Beauty debuts at Sephora, we sit down with the TikTok superstar–and the secrets are coming out.
In this episode, you’ll hear about:
How years of working at Ulta inspired POV Beauty, and why Mikayla ultimately chose Sephora when both retailers came calling
The filter debate that inspired her “Beauty From Every Angle” campaign
The wave of one-star reviews that hit before the line officially launched in stores, and how the founder bounced back
Why she loves rage bait (yes, really)
What happened with the “Mascaragate” cancellation and how she became the face of a L'Oréal mascara in spite of it all
The amount of money she spends on makeup a month–despite being sent mountains of free product in PR
Her thoughts on this year's foundation reformulations, and why Mikayla’s stockpiling talc-based powders
A teaser of what she’s cooking up next for POV Beauty - what she says is going to be their biggest launch yet
Plus, stay tuned to the end for a fun round of rapid fire to find out the one skincare product she’d panic-buy if it were suddenly discontinued
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Mentioned In This Episode
Fenty Beauty by Rihanna Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Charlotte Tilbury Airbrush Flawless Finish Refillable Setting Powder
Givenchy Prisme Libre Blurring & Color-Correcting Matte Pressed Powder
Huda Beauty Easy Bake Blurring Loose Baking & Setting Powder
PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo - She's Blushing
PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo - She Knows Who She Is
POV Beauty Amp (K)it – Limited Edition - Champagne, Orchid, Sapphire
Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.
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