Ep 411 - Bonus! Dissecting Timeline's Very Un-Biotech-Like Rebrand, Why “Longevity Science” is Here to Stay and What Exactly Is Mitochondrial Health?

Skincare
Written By Breaking Beauty

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Episode Recap

This uninterrupted episode is brought to you in partnership with our friends at Timeline. Meet Timeline Chief Brand Officer Jaimee Holmes, whose resume reads like a wish list of dream gigs, with prior roles at Benefit, Ole Henriksen, Too Faced, Marc Jacobs Beauty and Goop. 

Today, Jaimee tells us everything there is to know about the Swiss biotech company she’s proud to lead into the next era in longevity science. Plus, we spill the tea on beauty rebrand hits and misses, including how to know when it’s time for a refresh from the Master of the Rebrand herself.

You’ll learn about:

  • Now backed by L'Oréal's Bold Ventures, why Timeline is poised to become the next big thing in longevity skincare

  • Everything to know about the Swiss biotech company’s breakthrough ingredient, Mitopure – powered by Urolithin A and 56 patents – and how it aims to target cellular aging from the inside and out

  • Insider insights on biotech beauty pricing, marketing truths and where the future of the industry is headed

  • Plus, industry hot takes! The CBO offers her opinion on which brands are tops in her books and what it takes for a brand to master its own longevity

Pssst! Look out for Timeline’s first ever, immersive pop-up “Longevity Lab” in SoHo this month

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Ep 410 - Carlene Introduces Her New Skincare Brand, Cassatt Beauty, With “La Pommade” Retinoid Ointment – Inspired By a Beauty Editor Cult Fave