Ep 427- “I Could Do $1 Million in An Hour.” Makeup Artist, QVC Queen and Founder Laura Geller on Going Viral (Again) at 67
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Episode Recap
Laura Geller, QVC Queen, legendary makeup artist to the stars and founder of her namesake brand, joins us in the studio! From her early days backstage on Broadway to her latest campaign partnering with Real Housewives of New Jersey star and winner of The Traitors Season 3, Dolores Catania, Laura is proving that Gen X beauty is the main event 2026.
Listen in as we dive into the backstory behind the famous Laura Geller Baked Balance-n-Brighten Foundation, her "scoop alert" on the brand’s upcoming celebrity collaborations and why she was one of the first founders to insist on using age-appropriate models when everyone else said it wasn't “aspirational.”
You’ll discover:
Going viral: How Laura Geller’s brand, founded in the 90s, became an Amazon #1 bestseller in 2026 (and had retailers like Sephora and Ulta come calling).
Broadway secrets: Laura recalls working with Audrey Hepburn, and the no-fail lesson she learned for having stage makeup (and real life looks) last all day
The concealer “exchange”: How-to choose the right concealer for “age spots” versus dark under eye circles – and why you should never blend right up to the lash line.
Eyeliner for textured lids: Pro techniques to stop liquid liner from “skipping” on hooded eyes – and how-to upate an eyeliner look for 2026
Framing the face: The “Big Three” areas (eyes, lips, cheeks) where we lose definition as we age and how to add “notice me” features back
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